How to build Email list for marketing purpose in Nigeria

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Despite the common belief, email marketing is still a powerful method for finding new customers, making more sales, or creating a tribe of loyal followers. Most Nigerians regard email marketing as useless but fail to ask why Jumia, Jiji, and Konga (giants of the eCommerce industry in Nigeria), rely extensively on email marketing.

Despite the many benefits of email marketing, small businesses often ignore it, losing out on potential revenue.

In addition to the ability to retain your existing customers, email is one of the most effective ways to convert new visitors into customers, whether you run an online store, a blog, or a small business website.

Email still remains an important digital marketing tool despite the growing popularity of social media, despite the misconception that social media changed the role of email.

This article will teach you what you need to know about building an email list to convert visitors into subscribers. You will learn how to build an email list that can convert visitors into newsletter subscribers.


Tips For Email Marketing: 13 Methods To Build Email List

1. Give them different options – Make it easy to register

Making it easy for people to register is perhaps the most important step. You need to make it easy for them to subscribe to your list.

Registration forms shouldn’t require too much information (name and email are sufficient) or be long and cluttered.

If you want people to register with a single click, simply ask them to enter their name and email in the registration box, and then click ‘Register’ after they confirm their email. Once they verify their email, they are automatically added to the list.

2. Provide incentives – Why should people join your list?

What are the benefits that the person will receive if they give you their email address?

Please ensure that the benefit of membership is clearly displayed on the registration form/box. Do you plan on providing them with something, such as free ebooks, discounts on their next purchase, coupons, etc.?

3. Get more subscribers to your email list by using social media

If you want more email subscribers, there are other options besides your website. Among the many social networks you can use are Facebook, Twitter, Pinterest, and any other you may be using.

It is perfectly acceptable to encourage your followers to join your email list, but you should also provide them with information about the benefits of signing up.

4. The email should include all the information they need to read

If you want to increase sales with an email marketing campaign, rather than concentrating on getting more visitors to your website, you should emphasize generating more conversions and not more visits.

Let’s say, for example, you are selling online SEO courses and you are running an email marketing campaign using your blog’s targeted list.

To complete the purchase, the recipient should only need to visit your website. Include as much information as possible about the course in the email.

5. Be on the lookout for your competitors

Look at your competition’s email list and see how they are sending out promotional emails, how frequently, and what they are promoting.

This is a strategy aimed at making sure you are ahead of your competitors instead of copying or mimicking them.

6. Provide easy unsubscription options

Avoid hiding the unsubscribe button thinking that maintaining their subscription will keep you on their list. It’s better for them to unsubscribe than to have you on their spam list.

7. Send emails with links to your social media profiles

Adding social media buttons to your email newsletter is the easiest and most efficient way to enable your subscribers to share the content as well as connect with you on social media.

Using this method will not only help you to increase your subscriber count but you can learn from the mistakes of others and achieve better results by avoiding these common mistakes.

8. A lack of a mailing list in the first place

Even when it comes to email marketing, the first mistake is not establishing a list in the first place! Not having an email list for your website or online business is an absolute no-no.

9. Not offering signup incentives

If you have a content-based website, then you may be able to generate interest simply by the content itself, but if you are selling goods or services, the incentive may need to be provided (e.g. discounts, special offers) to entice people to sign up.

10. Purchasing emails from other sources

It is true that shortcuts do not make you successful – this is true for almost all online activities. If you think that buying emails from an online vendor will lead to success then you are wrong.

11. Send bulk emails using an email marketing service

Many people think they can send bulk emails using Outlook or Gmail, but this is not recommended. It is best to work with a vendor.

Cost isn’t an issue for small businesses because most email marketing companies offer free packages.

12. Writing a Good Email Content

Based on your website’s compelling content, this method assumes you have some website subscribers.

Creating and sending excellent email content to earlier subscribers to your Newsletter is a great way to build an email list for marketing in Nigeria, so ask them to forward it to three friends who share your passion.

13. Not asking users to add you to their contact list

Finally, it’s not a bad idea to ask them to add you to their contact list so that they won’t consider your emails spam and you can reach more people.

Read more about email marketing here

This Post Has 139 Comments

  1. Olajide Sherif

    Thank for sharing information
    Multi email message sending

      1. Obumneme Mgbike

        Best knowledge on this for the first time

  2. Amarachi Gracious

    Yes o it’s important to be on the lookout for competitors


      Yes I have seen that email marketing is very important and is way of reaching out to people of different types

      1. Okpani Patience Ezinne

        Very very important

      2. Nwokorobia Chinonso loveday

        Thanks for sharing this wonderful infor with us. Learnedclub the best place to be.

      3. Oyedapo Emmanuel Ishola

        This is so much informative

  3. Daniel Okon

    This can enhance your marketing strategy

    1. Hamza Abdullahi

      Thanks alot to learnedclub

  4. Precious Efiok

    Great lesson I’ve learnt today

    1. Kalu Udochukwu

      I believe email is one of the effective way of the most effective way of convert your customers

      1. Alice Gold

        It was helpful fact about what email can do for us

  5. Abdulazeez Imran

    This is the reason why email is 100% better than text message, thanks for this

  6. Victor Nnamaka

    I really learn a lot from this post

      1. Nwokorobia Chinonso loveday

        Thanks for much for sharing.

      1. Ebelechukwu Ndubuisi

        This is very important and educative,thanks for sharing

      2. Charles Maris

        Thanks for sharing this kind of wonderful information, I have really learnt a lot from this article

    1. Adeyemo Mayowa

      But why is it not good to send bulk email, will cut out some expenses. And for those who will not give access to unsubscribe botton most of them are in my spam box.

      What is the disadvantage of being in people’s Spam box please?

    2. Blessing Oghenenyerowho

      Most important information

  7. Gabriel Tamarabibo Mary

    Thanks Al I have learnt something new today

  8. Ebelechukwu Ndubuisi

    Yeah,I really think this is a marketing strategy

  9. Ezekiel Okon

    This a great lesson with vital advantage

    1. Terwase Sesugh

      I have learned something new today which is email marketing

  10. Kelvin Eteng

    Thanks, it’s great and would help me out.

  11. Rebecca Bankole

    Thanks for the information, I’ve never even heard of email marketing before.

    1. Ekundayo Segun

      Amazing thanks for the me update

  12. Chinyere Ugochukwu

    What a creat knowledge we are getting from the learned club thank you

  13. Emmanuel Osung

    Learned club is really developing the youth through their creativity.

  14. Usman Opeyemi

    Thanks ? for the information
    I never knew about email marketing

  15. Afamefuna Okpaga

    Very important information

  16. Afamefuna Okpaga

    Well articulated information

  17. Favour Udoyen

    Didnt even know about this, Thanks

      1. Emmanuel ogar Linus

        reaching out to people of different types

    1. Peter Peroh

      You can create a website based on a Small Part of a Popular Topic. And create Compelling Posts that Solve Users Problem.

    2. Christian Okereke

      This information is very nice l love it thank you

  18. Silas Esla

    I love learnedclub so impressive

    1. Isaiah Oladokun

      Thanks for sharing thisis information, it really goes a long way

  19. Obukohwo Daniel

    Wow thanks alot for the information

    1. Hamza Abdullahi

      Thanks for imparting this to me
      Thanks to learnedclub

  20. Anwojue Okikiola

    I really learn a lot from it

  21. ABRAHAM Abraham

    I really learn a lot from this post

  22. Anwojue Okikiola

    I really appreciate the motivation

  23. Omeke Kingsley

    Thanks for sharing this important information to us
    At least I learnt something tangeble in this your write up.

  24. Cynthia Bassey

    Am so glad for these, thanks alot

      1. Esther Ekong

        Thumbs up for this information

  25. Theophilus Ante

    thanks for the good information

  26. Kingsley Eze

    Thanks for your your information

  27. Taiwo Oyalude

    This is so great and it is good information

  28. Ngozi KALU OGUDU

    Very impressive topic…Be on the lookout for your competitors

  29. Abdulazeez Badrudeen

    So impressive!

    This would be the first time I’d be learning about email marketing

  30. Effiong Richard

    Thanks for sharing this information i learnt a lot from it ?

  31. Hamza Abdullahi

    Thanks for imparting this to me
    Thanks to learnedclub

  32. Okeoghene Unweh

    Quite interesting. Great platform

  33. Oluwole Josephine

    We need to step up in things like this

  34. Oluwadamilola Ogunmoriyele

    This is very informative.

  35. Aghagha Johnson

    Wow this is nice I think I have to try it

  36. Alice Gold

    Email has become an important tools in our every day activities, in marketing ,sending of important files or document to those far and near etcc. I learnt a lot from this

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